The UW E-Business Consortium’s annual Business Best Practices and Emerging Technologies Conference is Wisconsin’s largest gathering of business and technology professionals. The event features four parallel tracks — Customer Service, Information Technology, Marketing and Supply Chain Management — with tailored content from industry leaders and subject-matter experts.

Customer Service Track Presenter: Kathleen Peterson

Topic: Learned Leaders Make Customer Experience Happen

What did you need to know to land in Customer Service? How have you managed to adapt to the ever changing world of delivering on the promise of the Customer Experience? Learning is the answer. Learning is a lifelong pursuit for those involved in caring; for customers, staff, and yes, yourself. This session will explore Kathleen’s top five lessons learned over the past 30 years that have contributed mightily to her ability to remain relevant in the changing tide of customer service/experience.